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Rough Notes Muscle – Cedar


The DIY cut off muscle was a 90’s rock staple, we have modernised the fit and create the Rough Notes Muscle is made from a specially knitted cotton that’s been pigment dyed for that washed back look. It’s a slightly oversized fit with baby locked armholes that give the idea of a custimed DIY muscle. It features a flocking logo chest hit and finished with grinning stitch around the hems which collect great pools of colour from the dye, creating that vintage look.

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Lou Slim – Pure Black


The Lou fit is our refined take on the classic slim straight jean. Inspired by the denim worn by Lou Reed in 1966, the Lou features a regular waist, and a slim silhouette. With a slightly washed back elastane/cotton blend, the Pure Black denim is a hard-wearing yet comfortable staple jean for any wardrobe.

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Denim Sherpa – Camel Cord


Rollas mens sherpa lined corduroy jacket in classic vintage style camel cord colourway. Rollas classic staple denim jacket features a regular fitting silhouette with a point collar and front chest pockets……and a touch of stretch in the fabrication to make it move with your arms. This style is a modern take on the kind of corduroy jackets guys wore in the 80’s and 90’s.

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Iggy Skinny – Perfecto


Based on the style worn by the Godfather of Punk himself, the Iggy Skinny is a regular waist and slim leg skinny inspired by the iconic era of rock and roll. Crafted from a high stretch form denim, that is made to move with you, this style has been piece dyed black after weaving, then rinse washed and softened to achieve the darkest colour possible, providing a no-nonsense, hard-wearing and incredibly comfortable black jean.

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Iggy Skinny – Polar


Inspired by the jean that Iggy Pop wore on the cover of his 1977 album ‘The Idiot’, the Iggy Skinny features a slim fit with a skinny, tapered leg. The Polar is crafted from premium, high stretch form denim that is made to move with you, providing a relaxed silhouette and substantial denim feel on the body. Finished in a modern indigo wash with silver-metal details and our signature Neuw Denim repair stitch.

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Lou Slim – Ash Selvedge


Inspired by the jeans that Lou Reed wore while recording Velvet Underground's eponymous LP in 1966, the Lou Slim features a slim straight fit. Ash Selvedge features 13.9oz premium quality selvedge denim with a touch of stretch for comfort. Unlike ordinarily unwashed and raw selvedge denim, we've treated this fabric with a heavy enzyme stone wash for that worn in character with expressive highs and lows.

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